Training
Creating a Design Studio: Attijariwafa Bank
Context and need
Attijariwafa Bank launches an internal Design Studio with the aim of rethinking the user paths of its products and services and improving its customer experience
Actions
Ensuring the Rise of the Design Studio
Results
- A structured and positioned offer within the group to maximize its adoption by the different entities
- A methodological corpus to support the team in place in the deployment and operationalization of the offer
- The UX/UI design of a new mobile payment application tested and validated by end users